Marketing Change Article

I read an article this morning titled "M&M's Maker To Stop Marketing To Kids." In this article the maker of M&M's which is Master Foods sent a letter to the European union authority DG Sanco, which is much like the U.S.'s FDA, that they would no longer be marketing to children under the age of 12. This letter was in response to an inquiry that DG Sanco had made to Master Foods about their marketing and advertising strategys to children under the age of 12.
I don't know the exact reason why they are changing their policy but I would think that some of it has to do with child obesity and for the fact that it will be more productive to market the product to those who are old enough to have their own money to buy the products. I may be way off on this but that is what I think. If you want to read the article and tell me what you think just go to the web site and check it out.http://money.cnn.com/2007/02/05/news/companies/masterfoods/?postversion=2007020512

Blog?

I do have to say that this blog stuff is very new to me. I am just barely starting to figure it out and class starts in 20 min. Since I just added this class I am kind of out of the loop on what exactly is going on so I hope all of you can help me get caught up!